Beiersdorf Links Up With Big Brothers, Big Sisters

Beiersdorf Inc., the U.S. subsidiary of Beiersdorf AG, debuted a consumer awareness and fundraising initiative to support National Mentoring Month. Currently, Beiersdorf has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company in partnership with Big Brothers Big Sisters has created a three month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for the Big Brothers Big Sisters network.

The brand also rolled out a Big Brothers Big Sisters app on Facebook.Via the app, shoppers will have the opportunity to purchase Nivea, Nivea Men, Eucerin and Aquaphor products from online retail partners.For every ten dollars spent, Beiersdorf will donate one dollar to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer consumers a sample of choice.

In addition to online fundraising, which will continue through March 2013, Beiersdorf will spread the word on how consumers can do their share to mentor our youth.During the month of February, national retail partners such as Walmart, Walgreens, Kroger and numerous others are lending their support for the cause with in-store “Skincare that really cares” displays, which will help to further spread the word about mentoring.Beiersdorf wants everyone to be the change a child needs, as 34,000 “Littles” are still waiting for their “Bigs.”

“Beiersdorf prides itself on being a skincare company that truly cares,” said Bill Graham, president, Beiersdorf North America. “Everyone who meets and mentors the students from Big Brothers Big Sisters experiences a true sense of fulfillment. We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”

The Wilton, Connecticut-based company has just marked its first anniversary working with Big Brothers Big Sisters on a work-based mentoring program, “Beyond School Walls,” a jointly-created program adapted from the organization’s core School-Based Mentoring programs.For the past year, Beyond School Walls students have come to the Beiersdorf office after school to meet with their mentors, spend time with one another, participate in activities and learn.