Blyth Divests Sterno Business

Blyth, Inc. has sold off Sterno, its canned fuel and tabletop lighting products and accessories business, toCandle Lamp Company, LLC.

The divestiture of Sterno completes Blyth’s strategic transformation from a multi-channel marketing company to a direct-to-consumer marketing company focused on the direct selling and direct marketing channels of distribution, the company said.

Brands sold off by Blyth include Sterno, Handy Fuel, QuickFlame and Sterno Decorative Lighting Collection brands.

Candle Lamp, based in Riverside, CA, has provided food heating and table lighting solutions to the foodservice industry for over 30 years.

“Sterno has been well known for more than 100 years as the industry standard for safe, reliable canned fuel,” said chairman and CEO Robert B. Goergen. “Since its acquisition by Blyth in 1997, Sterno has enjoyed brand recognition in the U.S. foodservice industry in excess of 90%.However, Blyth’s decision to focus on becoming a direct-to-consumer marketer rendered it a non-core asset.The sale of Sterno to Candle Lamp provides a unique opportunity to leverage the brand and achieve growth through core products, as well as new products and applications.”