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Professional athletes front the campaign.
October 22, 2012
By: TOM BRANNA
Editor
OPI’s GelColor salon service is pretty strong, and with that, the brand enlisting the help of professional athletes to promote the collection. Gabrielle Douglas, Danica Patrick, Serena Williams and Misty May-Treanor will be in GelColor ads breaking in select December magazines, according to reports. OPI’s executive vice president and artistic director Suzi Weiss-Fischmann was inspired after spotting athletes during the London Olympics wearing patriotic nail designs, said the reports. In other news, OPI joined Houghton Bride for the line’s first “Engagement Party” on Oct. 14 at NYC Bridal Week, where over-the-top nails were paired with stylish, non-traditional wedding gowns, dresses and tailored suits. Nails were painted with a base of OPI nail lacquer in Samoan Sand and DS Glow (a rose gold hue infused with diamond dust) on the tips, while rhinestones adorned the smile line separating the two.
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