Swisher Hygiene Relaunches Daley

With its roots firmly in Chicago and dating back over 100 years, Daley has a rich history of product innovation. Today, the brand includes an extensive line of floor care, personal care, laundry, housekeeping, food service and building maintenance products along with a private label program.

Swisher Hygiene Inc., who acquired Daley in September 2011, will relaunch this historical brand at the 2012 ISSA/Interclean Show in Chicago this week. According to the company, to better reflect Daley’s leading position and enhance its future growth opportunities across all product and service categories, Swisher Hygiene will introduce a modernized image and marketing materials to promote consistency and embody the product innovation that Daley continues to pursue. In concert with the rebranding, Swisher has dedicated a new highly experienced and skilled sales team responsible for prospecting, selling to, and servicing current and future clients.

“The Daley brand carries a great deal of brand equity in the industry, and we believe the ISSA/Interclean show is the perfect time to showcase Daley’s new brand and products, while also highlighting Swisher Hygiene’s ability to manufacture an extensive array of products at all of our strategically located regional chemical facilities,” said Thomas Byrne, interim president and chief executive officer of Swisher Hygiene. “This rebranding initiative will allow us to effectively expand the non-service segment of our business and reach a broader segment of the chemical industry. Daley is a shining example of how Swisher Hygiene continues to provide best-in-class products as well as outstanding customer service.”