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Pravana To Roll Out 100% Vegan Products

Nevo line is housed in 100% biodegradable packaging.

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By: TOM BRANNA

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On Oct. 1, Pravana will launch Nevo, a new line consisting of 100% vegan shampoos and conditioners, as well as three treatments (a deep conditioner, a color lock leave-in and an oil). In addition, all of the Nevos product will come in 100% biodegradable packaging.


Each product in the collection contains Pravana’s exclusive Drops of the Amazon, a natural complex derived from mulateiro extract, babassu oil and brazil nut oil.

“We wanted to create a hair care collection that goes beyond personal beauty and extends to the beautification of our planet and well-being of the people on it,” said Pravana president Steve Goddard.

The company will donate 5% of the sale to distributors of all Nevo products with a minimum donation of $25,000 to City of Hope through Oct. 31, 2013.

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