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Yves Rocher Buys Stake in Flormar

Acquires 51% of Turkish cosmetics company.

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By: TOM BRANNA

Editor

Yves Rocher Group has bought a controlling stake in Flormar, a venerable Turkish cosmetics company. Yves Rocher acquired the 51% share for an estimated $150 million.


The remainder of the company will remain with Flormar’s current owner Sami Şenbay, who along with his two sons will manage the company, said a report in the Hürriyet Daily News.

Flormar has been producing cosmetics in since the 1970s. A leader in the nail polish market in Turket, it also ffers a full product range of color cosmetics.

With sales of more than $100 million per year, Flormar exports its products to more than 80 countries. Founded in 1972, the firm has more than 98 of its own brand shops in Turkeyand more than 200 shops abroad.

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