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H2O Plus Unveils New Look

New tag line talks up marine science heritage.

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By: TOM BRANNA

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H2O Plus has unveiled a new brand image, with a sleek, more stylized and contemporary logo. Set in lowercase type, the loho will appear on all skin care and spa products accompanied by a new tagline, “The Science of Marine Skincare” and reinforce the brand essence, “The Sea is Our Laboratory.”


Incorporating both gradated and striated design elements, the packaging evokes the feeling of descending from the surface of the ocean to the dark, rich depths, according to the firm.The new color palettes are assigned to each skincare family.

The product assortment continues to offer eight different efficacious skin care families that address specific concerns: Oasis (oil-free hydration), Aquafirm+ (advanced marine firming), Sea Results (anti-aging), Aqualibrium (daily essentials), Sea Clear (oil control), Anti-Acne (blemish control), Waterwhite Advanced (brightening), and Marine Calm (sensitive skin.)

In addition, H2O Plus is building what it calls “a cohesive global retail environment by creating a clean and modern shopping space across all market platforms, from boutique environments at their freestanding stores, to an entirely redesigned and user-friendly shopping website, partnered retail stores, perfumeries and specialty store locations worldwide.”

H2O Plus partnered with esteemed digital strategy agency, Iventus Digital LLC to debut H2O Plus’ new, modern look.

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