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Amway Earns Top Spot in Health & Beauty E-tailing

Internet Retailer says online sales hit $980 million in '11.

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By: TOM BRANNA

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For the ninth consecutive year, Amway independent business owners (IBOs) have earned the company the top spot in online Health & Beauty (H&B) sales, according to Internet Retailer’s annual Top 500 Guide to the web.

Internet Retaile
r ranked AmwayNorth America first again in the Health & Beauty category, and 30th in overall web sales.


The ranking is based on estimates made by Internet Retailer. According to those estimates, Amway North America’s online sales were more than $980 million in 2011.

“Amway Independent Business Owners always look to the future and new technology trends and that’s helped us achieve this level of success online. Using social media and cutting-edge technologies, Amway IBOs serve customers wherever they are: in person, on their computers, phones or tablets,” said Tanios Viviani, regional president of Amway Americas. “This ranking also reflects the high quality of our products and appeal of our major health and beauty brands.”

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