Company News

A Lipgloss Inspired By A Powder

Benefit’s Box o’ Powders now in the form of lipcolor.

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By: TOM BRANNA

Editor

Benefit’s bestselling Box o’ Powders has something for everyone. Now, the brand is banking on cult status with a spinoff line of complimentary lipglosses ($16 each) that launch in July.
Benefit Ultra Plush Lip Gloss ($16 apiece) will be available in six shades that match the blushes:
  • Bella Bamba, sheer, bright watermelon
  • Coralista, sheer coral
  • Dallas, dusty rose
  • Dandelion,pearly pink
  • Hoola, shimmering golden nude
  • Sugarbomb, shimmering pinky nude

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