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Partners with "Ted" and his crew.
June 22, 2012
By: TOM BRANNA
Editor
AXE Hair has teamed up with Universal Pictures’ upcoming comedy Ted to create a one-of-a-kind partnership that speaks to the irreverent nature and humor of both the film and the AXE Hair brand, according to the company.Complete with branded digital content and television commercials starring the film’s title character, Ted, and directed by Ted and Family Guy mastermind Seth MacFarlane, the partnership takes a comedic look at the interactions between guys and girls. Ted hits theaters on June 29.
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