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Completely Bare Debuts at CVS

Reality TV star rolls out depilatory line.

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By: TOM BRANNA

Editor

A former “Real Housewife” is taking aim at the depilatories market. Cindy Barshop, a former cast member of The Real Housewives of New York City, couldn’t believe her eyes when she visited the depilatory aisle at her local drugstore.

“It was outdated and there were no innovation,” said Barshop, founder of Completely Bare spas. “It was the same stuff that had been there for years.”

So she’s launching Completely Bare, a line of products that includes three at-home wax kits — the Hypo-Allergenic Wax Strips for Face, Bikini, Body; the Salon Quality Face and Other Sensitive Areas Wax Kit, and the Salon Quality Bikini and Body Wax Kit. Each kit retail for under $17. All are available at CVS.

Also launching online at cvs.com are Completely Bare pre-and post-wax essentials with names such as Not Feeling It Numbing and Cooling Spray, Don’t Grow There Tri-Complex Body Balm and Bikini Bump Blaster. Plans call for the line to roll out to additional retailers in the fall.


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