Company News

Arden Goes ‘Pop’ With Minaj and Bieber

Bulks up fragrance portfolio with new celebrity scents.

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By: TOM BRANNA

Editor

Elizabeth Arden, Inc. has acquired the global licenses and certain related assets for the Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands.

Someday, the first fragrance from global phenomenon and internationally acclaimed superstar Justin Bieber, launched in Spring 2011 and became the number 1 women’s fragrance launch of 2011 in US department stores, according to NPD. The second fragrance, Justin Bieber‘s Girlfriend, is launching in US department stores in the summer of 2012.

Breakthrough artist Nicki Minaj, recently voted by Teen Choice as the Best R&B/Hip Hop Artist in 2011, established herself on the music scene in 2010 and has won numerous BET, AMA and MTV awards. The first fragrance from Nicki Minaj is scheduled to launch at US department stores in the fall of 2012.

Terms of the transaction were not disclosed at press time. The company expects the transaction to be accretive to earnings beginning in the first half of fiscal 2013. Excluding the impact of this transaction, Elizabeth Arden confirms its fiscal 2012 guidance for net sales growth of 5% to 5.5% over the prior fiscal year. This guidance also excludes any expenses related to the acquisition of the Ed Hardy, True Religion and BCBGMAXAZRIA fragrance licenses mentioned earlier in 2012.

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