Shiseido Revamps US Operations

In an effort to streamline its organizational structure in the US, Shiseido Co. Ltd. will consolidate several back-office and administrative functions.

Four brands, Bare Escentuals, Beauté Prestige International USA, Nars and Shiseido, will share the US finance, legal and human resources functions. Furthermore, Shiseido will consolidate the US distribution operations for most of its brands at its distribution center in Columbus, OH, which will become the Shiseido Americas Distribution Center. The process is currently under way, and the company expects to complete the consolidation by the end of the third quarter in 2013.

Additionally, the company will merge its US manufacturing business, Shiseido America Inc., into the umbrella organization Shiseido Americas Corp.

As a result of these changes, Shiseido has made the following executive changes: Pankaj Gupta, who has served as executive vice president, finance and operations and chief financial officer for Shiseido Americas Corp. since September of last year, assumes the role of regional chief financial officer; Deanna Chechile, general counsel for Bare Escentuals, is now the regional head of legal, and Ginger DeLeo, joins the company as regional head of human resources.