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True Reflections to debut at Lord & Taylor this month.
May 4, 2012
By: TOM BRANNA
Editor
Mirror, mirror on the wall, who’s the most over-exposed star of all? Kim Kardashian and family may not seem like the reflective type, but that’s not stopping the reality-TV star from launching True Reflections, which is billed as her first prestige scent. The scent debuts in Lord &Taylor next month. Sources say the fragrance, Kardashian’s fourth since 2009, could do as much as $10 million this year. The Kardashian House of Fragrances has grown into a $50 million business. True Reflections is expected to appeal to 20-to-40 year-old women. The eau de parfum will come in 50- and 100-ml versions for $55 and $68, respectively. The scent, developed by Givaudan, has top notes of bergamot, plum and peach; midnotes of night-blooming gardenia, chocolate orchid and lotus flower and base notes of textured woods, patchouli and skin musk.
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