Lil’ Drug Store Products Making Big Impact

Lil’ Drug Store Products continues to be the leading Health and Beauty Care (HBC) product supplier to the convenience channel, according to the most recent 52-week HBC data supplied by Symphony IRI. With a diverse portfolio of OTC drug, personal care items and exclusive brands, Lil’ Drug Store Products takes pride in providing industry leadership, innovative products, impeccable service, and data-driven solutions to the challenges of this complex category, said SymphonyIRI in its report.

Lil’ Drug Store Products attributes much of its success to offering dependable solutions despite changing industry landscapes, including a successful line of private label OTC drug items. Manufacturer-based product outages and a long-struggling economy have amplified the demand for quality private labels, as is evidenced by an unprecedented 11% growth in C-Store HBC private label sales in 2011. This surge was driven by the Lil’ Drug Brand, which doubled its sales volume as compared to 2010, and continues to expand its selection of like-item national brand equivalents to provide alternatives for consumers seeking relief.

Headquartered in Cedar Rapids, Iowa, Lil’ Drug Store Products is a global consumer products company that offers a variety of premium brands through its three divisions: Convenience Retailing, Consumer Products, and International. Convenience Retailing product lines include OTC drug products, trial size personal care items, general merchandise products, and automotive accessories, as well as exclusive brands such as Carmex, Ricola, Office Depot and Scünci.