DSM To Launch Breakthrough Hairspray

DSM is pleased to announce that its breakthrough hairspray polymer Tilamar Fix A140 is to be launched at InCosmetics 2012. Tilamar Fix A140 combines ultimate hold with fast drying for the first time. Held in Barcelona from 17-19 April, InCosmetics will be the stage on which a range of new developments from DSM Personal Care will be revealed, not only in hair care but also in skin and sun care. In skin care, DSM will introduce new study data on Pentavitin, its unique moisturizing ingredient with deep hydration power.

And in sun care, DSM will introduce a new ultimate UV-protection concept, based on the leading UV filter brand Parsol. Core features will be also presented at this year’s in-focus Solar Beauty. These developments underscore DSM’s innovation power across all three personal care segments. Hairspray users worldwide are always looking for fast-drying products that can maintain a chosen style all day long. With Tilamar Fix A140, DSM has designed an innovative polymer that enables rapid drying in combination with low tack, despite a formulation’s increased water content. Tilamar Fix A140’s hold properties have been proven in professional hairdresser tests, in which it has outperformed leading market benchmarks. The combination of fast drying and ultimate hold creates attractive new opportunities for product development. Further insights into Tilamar Fix A140 will be presented at the innovation seminar which will be held during InCosmetics 2012.

In Skin Care, following the successful launch of Regu-Fade last year, DSM presents new consumer relevant data on the deep hydration power with its key ingredient Pentavitin. Millions of consumers worldwide are buying moisturizing products, however, various consumer surveys indicate that current moisturizing products often fail to meet consumer expectations in particular on long lastingness.

Therefore dry skin continues to be the prime unmet body skin care need worldwide. Pentavitin—a 100% natural, plant-derived ingredient—perfectly addresses this previously described unmet need. Thanks to its unique affinity to the corneocytes, Pentavitin ensures instant, deep hydration. It generates a moisture reservoir that lasts for at least 72 hours, strengthening the epithelial barrier and creating a sustainable soft and smooth skin.

There are also interesting developments in sun care, where DSM is introducing its new ultimate UV protection concept, based on its leading UV filter brand Parsol. The Parsol brand boasts a long history of innovative and high-performing UVA and UVB filters. As a leading global supplier of UV filters, DSM offers a new approach for ultimate UV protection for beach- and day-care products. DSM offers with Parsol unique benefits for consumers, as well as unmatched formulation know-how and technical support for customers.

More info: Mélanie Waeckel, E-mail: [email protected], Website: www.dsmnutritionalproducts.com