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Innovative New Products from Lubrizol

Discover Fixate Design, Merquat 2003PR and more at Stand No. P20.

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By: TOM BRANNA

Editor

Lubrizol (Stand No. P20) is promoting several new products during In-Cosmetics. Fixate Design polymer (Polyacrylate-32)is an anionic, multi-functional, film-forming polymer delivering superior performance in hair styling applications and offering excellent formulation flexibility. When used in styling applications, Fixate Design polymer delivers high humidity resistance, tailored hold, exceptional shine, little to no flaking, enhanced volume and distinctive sensory.

Glucamate VLT thickener(PEG-120 methyl glucose trioleate (and) propanediol) is a vegetable-derived, highly effective associative thickener for mild surfactant formulations. Being a liquid, it can be used in cold processing. This versatile nonionic thickener is compatible with most ingredients used in today’s liquid surfactant systems.Glucamate VLT thickeneris ideally suited for formulating baby and elder-care products due to its ability to reduce the skin and eye irritation of many common surfactants. This thickener also provides luxurious sensory properties through the formation of rich, creamy lather and a light, emollient afterfeel. The easy pump viscosity ofGlucamate VLT thickenerallows for addition of the thickener at any point in the manufacturing process, including post-addition.
Novemer EC-2 polymer (Sodium acrylates/beheneth-25 methacrylate crosspolymer (and) hydrogenated polydecene (and) lauryl glucoside)is a multifunctional polymer based on acrylate chemistry that enables the formulation of smooth and elegant emulsions containing high levels of electrolytic active ingredients by offering excellent efficiency as a thickener, stabilizer, and primary or auxiliary emulsifier, with improved electrolyte tolerance; and unique sensory properties.Novemer EC-2 polymercan be used in formulations where electrolytes are the preferred claims driving ingredients as it demonstrates superior performance with mono- and multi-valent electrolytes.
Merquat2003PR polymer(Polyquaternium-53)is a proprietary ampholytic terpolymer developed for use in color protection shampoos. Key benefits in shampoo:


• Retains color after multiple washings;
• Enhances wet combability and detangling;
• Delivers creamy foam, even in sulfate-free surfactant systems and
• Improves hair feel.


More info: Lubrizol, 32.2.678.19.11; Email: [email protected];Website: www.lubrizol.com/personalcare

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