Phyto Partners with The Nature Conservancy

Hair care brand Phyto is rolling out Phytopolleine, a 100% essential oil scalp treatment, that will support The Nature Conservancy’s “Plant A Billion Trees” campaign.

The limited edition Phytopolleine universal scalp elixir, which retails for $32, will be sold in a reusable and recyclable pouch. Available in more than 750 salons throughout the US, Phyto will contribute $2 to The Nature Conservancy for reforestation efforts in the Atlantic Forest by planting and restoring two trees.

Additionally, the salon brand’s nationwide professional salon network will offer special in-salon treatment days to boost fundraising efforts throughout the remainder of 2012. Each treatment day will consist of complimentary hair and scalp analysis and hair and scalp treatments given by Phyto experts and stylists.

The Nature Conservancy and a team of local, international, public and private partners have launched this ambitious campaign to plant a billion trees by 2015.