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Partners with "What to Expect" movie.
April 2, 2012
By: TOM BRANNA
Editor
Two cultural icons that have been on the must-have lists of expectant moms for decades are joining forces for a special bundle of joy. This May, Palmer’s is the official stretch mark product of the version of the iconic pregnancy self-help book “What to Expect When You’re Expecting,” starring Jennifer Lopez, Cameron Diaz, Elizabeth Banks and more. Palmer’s is appearing in the movie and the brand wants one fan to see it first at the A-list premiere in Los Angeles. Now until April 23, consumers can log on to www.palmers.com to enter to win an exclusive “What To Expect When You’re Expecting” premiere sweepstakes on behalf of Palmer’s. Palmer’s has recently revamped its core stretch mark items – Palmer’s Cocoa Butter Formula Massage Cream for Stretch Marks, Palmer’s Cocoa Butter Formula Massage Lotion for Stretch Marks and Palmer’s Cocoa Butter Formula Tummy Butter for Stretch Marks.
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