Company News

The Latest Nail Polish/Film Collaboration

“Dark Shadows” collection out in May from Orly International.

Author Image

By: TOM BRANNA

Editor

Joining the trend of nail polish marketers linking up with film studios for limited edition releases is Orly International. The brand today announced a limited-time nail color collection partnership with Warner Bros. Pictures in conjunction with the release of Tim Burton’s “Dark Shadows,” starring Johnny Depp, Michelle Pfeiffer and Helena Bonham Carter, set to open on May 11, 2012.


“The adventurous theme of ‘Dark Shadows’ was a perfect fit with our brand and the fashion colors we created for this collection,” said Jeff Pink, president and CEO of Orly International.


The collection will include four lacquers, with names and shades that reflect the dark humor conveyed in the film, including:

  • Mysterious Curse: Purple Duochrome Shimmer
  • Buried Alive: Rich Brown Shimmer
  • Grave Mistake: Deep Red Crème
  • Decades of Dysfunction: Pale Pink Crème
The Orly Color Collection inspired by the movie, Dark Shadows will be available in May 2012 for $8.50 each at orlybeauty.com and Sally Beauty and Ulta.

Keep Up With Our Content. Subscribe To Happi Newsletters