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Flameless Candles New at Energizer

Products will debut at International Housewares Show.

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By: TOM BRANNA

Editor

Energizer will provide a sneak peek of its latest in home lighting at the International Home + Housewares Show. Participating at the show for the first time, Energizer will showcase its full home lighting portfolio and debut its newest home décor category, flameless wax candles.

“We have a history in lighting technology and a brand that consumers know and trust, so this category is a natural extension for us. Our vision is to give people the remarkable home lighting they want that fits their lifestyle,” said Anne Bannister, vice president of strategic ventures for Energizer. “We are looking forward to unveiling the full 2012 offering at the International Home + Housewares Show and to hearing reactions from buyers and media attendees.”

Energizer Flameless Wax Candles, made from real wax, are a stylish alternative for consumers looking for the ambiance and warmth of a traditional flamed candle, according to the company. Consumers can expect to find the LED wax candles in popular scents and colors fashioned in votive, pillar and glass jar styles this summer.


Identifying upcoming trends in the candle marketplace, combined with consumer insights, led to the creation of a varying line, aptly named the Trendy Collection, which reflects in-vogue textures, scents and colors that consumers are looking for in stylish interior design.

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