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Violette Next Up From Tocca

EDP exclusive to Anthropologie stores first.

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By: TOM BRANNA

Editor

Springtime in Paris. Vibrant blooms along the Champs-Elysees awaken the youthful spirit of first love. Violette evokes the whirlwind romance between a young soldier on leave and a young girl at the fragrance counter of Le Bon Marche in 1940s Paris. It is also the newest eau de parfum from Italian fashion/personal care brand Tocca.

Violette’s top notes include Italian bergamot, ginger oil and coriander seed oil; the middle includes African violet, Bulgarian rose and black currants; bottom notes are creamy cedarwood, cashmere musk, and atouch of benzoin. The50-ml EDP is exclusive to Anthropologie stores from now until May 2012 and will retail for $68. The fragrance then hits Sephora, C.O. Bigelow and online at www.tocca.com,www.beauty.com, www.beautyhabit.com and www.dermstore.com.


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