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Cherry, garden nasturtium lead launches along with shea formulations.
February 24, 2012
By: TOM BRANNA
Editor
L’Occitane, available at usa.loccitane.com and in over 160 boutiques throughout the US, is rolling out a variety of skin care and fragrance novelties for Spring 2012. The limited edition Cherry Princess Collection ($10 to $35)—out now—brings this iconic cherry tree into blossom with a fruity floral scent. According to the company, each product in the collection is created with a cherry extract from Luberon, capturing the signature scent of Provence. SKUs include Eau de Toilette, Solid Perfume, Silky Body Gel, Pearlescent Shower Cream and Hand Cream. L’Occitane will add three new products ($30-$58) to the Immortelle Brightening collection that are enriched with a new extract, garden nasturtium, for boosted action to leave skin instantly dewy and youthfully radiant, said the company. The additions include Brightening Essence, Brightening Moisture Cream and Brightening Hand Care SPF 15. It also added four new products ($22-$42) containing shea concentrates and prebiotics to the Shea Butter Collection. The additions include Ultra Rich Face Cream, Cleansing Milk, Protective Face Cream SPF 20 and Ultra Gentle Moisturizer and are out now. More info: usa.loccitane.com
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