OPI Partners with New York City Ballet

This April, OPI will launch six new additions to the SoftShades collection, inspired by the New York City Ballet (NYCB.New York City Ballet by OPI features five sheer shades lightly tinged in hues of beige, pink, white, lilac and gray, as well as a silver sparkly lacquer. With various sized glitter particles, this hue can be worn alone or layered over any of the other colors for added shine and dimension.

“OPI is so excited to work with the New York City Ballet,” said Suzi Weiss-Fischmann, OPI Executive vice president and artistic director.“NYCB is rich with artistic history and has a renowned reputation that brings people from around the world to see NYCB performances. The dancers, choreography and costumes provided a wealth of inspiration for a range of soft, feminine hues. The beige, pink, and white lacquers bring to mind classic ballet slippers, tutus and leotards, while the sheer lilac and gray add muted color to ballet’s traditional pink.”

“One of our goals at NYCB is to make ballet accessible to the widest possible public,” remarks Katherine E. Brown, NYCB Executive Director. “We are thrilled to be partnering with OPI on this exciting new endeavor, sharing the beauty and elegance of NYCB with a new audience.”

More info: www.opi.com