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Will sponsor all 38 US races this season.
January 26, 2012
By: TOM BRANNA
Editor
Dial for Men, the body wash that encourages men to get their dirt on, is the presenting partner of the 2012 Spartan Race series. Spartan Race, the global leader in Obstacle Racing since 2005, hosts obstacle course races through mud and trails to test one’s resilience, strength, stamina, and quick decision-making skills. Dial® for Men brand will sponsor all 38 US Races which kick-off January 28 in Temecula, CA. Dial for Men products will be available for Spartan Race participants after their quest for mud, muck, and glory is complete.Spartan warriors will be supplied Dial for Men body wash at the shower stations to wash away the toils of the course and get back to clean. As previously reported in Happi, in early Q1 2012, Dial for Men brand is launching the first form-change innovation to hit the US soap aisle in over 20 years: Dial for Men Speed Foam.
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