Company News

CND Cracks Down On Faux Shellac

Salon certification program rolls out in 2012.

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By: TOM BRANNA

Editor

CND Shellac Power Polish is a one-of-a-kind product with easy, non-damaging removal that sets it apart from gel manicures, according to the company. When used as directed, it comes off quickly and easily without harming the natural nail – no filing is necessary for application or removal. Therefore,the company is cracking down on “CND Shellac fraud” by implementing a CND Shellac Salon Certification Program.

This program deploys CND Education Ambassadors to visit salons across the country who registered on cnd.com as Shellac Salons. To be a certified CND Shellac Salon, a CND representative will visit the salon, provide training and review protocol. Salons that meet the criteria will be awarded CND’s seal of approval. Look for the “Certified” window cling in the entrance to the salon and icon on cnd.com‘s Salon Locator.

“Our CND Shellac Salon Certification Program will ensure the ultimate experience for clients and will provide a great incentive to Nail Professionals to provide exemplary CND Shellac services,” says CND Co-Founder Jan Arnold.

The program is rolling out first in New York, California, Nevada, Colorado, Ohio and Chicago, and will expand across the US in 2012.


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