Gillette Takes a Stab at Beards

Not content to own the traditional shaving market with its Gillette brand, Procter & Gamble is going after the 40% of guys who have beards, moustaches and other facial hair varieties.

The new Gillette Fusion ProGlide Styler is said to combine the trimming expertise of Braun Gillette’s most advanced blade technology. It is equipped with a narrow trimmer to guide through tight spots, a Fusion ProGlide razor, three plastic trimming combs and a handle that enables a strong as well as flexible grip.

The 3-in-1 solution trimmer, powered by P&G’s Duracell AA battery, helps men to trim evenly, shave closely and edge accurately. The 3-in-1 trimmer frees men from the difficulty of being overloaded with pile of products like scissors, trimmers and razors. These extra products for trimming whiskers are, however, of no use as they were not able to use them effectively.

Next month, Gillette Fusion ProGlide Styler will reach store shelves in North America with a suggested price of $19.99.

To complement the trimmer, Gillette is also launching Fusion ProGlide Clear Shave Gel, a non-foaming shave gel with a distinctly masculine fragrance. The non foaming gel will give a clear vision to men about where to trim and help them edge their facial hair accurately.