Mintel Keeps Industry In The ‘Loop’

Market research firm Mintel is taking its reporting to the next level with Loop – a new publication enabling a new and dynamic way of communicating and engaging with clients, according to the company. Going to a limited audience of 2500 globally, Loop aims to challenge and innovate the way Mintel’s content is showcased and enables readers to visualise data from all facets of the Mintel business.

Alistair Vince, group marketing director at Mintel, said, “Loop is a high end limited edition publication sent to an exclusive audience, made up of our clients and similar like-minded people.Forget dry regurgitation of statistical data.Loop showcases what is at the heart of Mintel – our knowledge of the consumer – and our understanding of how this translates into your world. Loop is a book filled with high-end design and carefully selected content that will give our clients another view of the consumer – our view.”

Divided into four sections: Innovation, Consumer, Market and Our World – Loop will challenge and inspire around consumer related issues. It will be published every six months with the next edition due out in May 2012. The publication is supported by a microsite, www.mintel.com/loop. Through the site, users will be able to participate in online games based on the content of the book to unlock extra content.