Company News

Nu Skin Thinks Big for 2012

Increases annual revenue guidance up to $1.83 billion.

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By: TOM BRANNA

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Anti-aging skin care is still proving fruitful to Nu Skin Enterprises, Inc., marketers of the popular ageLoc collection. The company updated its fourth quarter 2011 and recently-issued 2012 financial guidance in advance of its annual investor day. The company increased its fourth quarter revenue guidance to $475 to $485 million, and 2012 revenue guidance to $1.80 to $1.83 billion.

“As we come to the conclusion of another record year, we continue to build momentum for the future,” said Truman Hunt , company president and chief executive officer. “We are revolutionizing the fight against aging through our ageLOC product pipeline, innovating in our direct selling channel, experiencing stellar growth in emerging markets, and continuing to drive shareholder value through improved efficiencies and increasing cash flow.

“We are experiencing a very positive response from our distributor force following our global convention and the initial limited-time-offering of our new anti-aging products,” Hunt continued. “The fourth quarter is shaping up even stronger than our initial forecast, and we have confirmed the amount of new products that will be shipped in January – allowing us to increase our guidance for the quarter and for 2012.

“In short, we are succeeding because our strategy is sound and because we continue to improve our execution. We look forward to sharing our vision of the future with our shareholders at our annual investor day meeting later today,” concluded Hunt.


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