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More colors, quicker and visually modern.
October 20, 2011
By: TOM BRANNA
Editor
The updated OPI App for the iPhone and iPod Touch now offers over 200 hues of OPI nail polish options at a faster velocity, according to the company.The Try It On Color Studio continues to provide a look at all current OPI shades, while the search feature now incorporates retired shades, allowing users to view past favorites and information about the year in which those hues were retired. The updated OPI App also includes higher resolution images to further enhance visual displays, and works more in-sync with social networks like Facebook. “The improved OPI App gives fans the chance to try on lacquers easier than before. The App’s Try it on Studio has been hugely popular, and we are happy to improve upon and expand it. It’s a great resource when choosing your lacquer at the salon, since you can get an idea of how a color looks on your hand before committing,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “The portable nature of the OPI App makes it easy to take while shopping and choose a lacquer shade to accessorize any new dress, top or jacket right there in the store!” More info: www.opi.com
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