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Legacy Connect project features special YouTube video.
October 17, 2011
By: TOM BRANNA
Editor
Legacy Connect, a philanthropic company co-founded by Mark Rockefeller, rolled out an online project targeting beauty buffs that want to make a difference. CitizenGlam, where “fashionable people do good,” is an innovative and collaborative campaign tapping into beauty and style networks. For its inaugural project, CitizenGlam is uniting two popular YouTube channels, It’sJudyTime and Leesha’s Xsparkage, along with partners; the Laurance S. Rockefeller Fund, Townley Inc., Operation Bling Foundation, Nahui Ollin and Make-up Designory (MUD) to benefit a charitable cause, The American Cancer Society (ACS) Hope Lodge. This location is a 60-room residence in the heart of Manhattan that provides free accommodations to cancer patients (and their caregivers) from across the country and globe that are undergoing outpatient treatment at one of New York City’s many preeminent medical centers. Since opening in November of 2007, Hope Lodge NYC has provided 50,000 days and nights of lodging with a savings to guests of over $12 million! More than just a place to stay, over 200 wellness events and activities are offered annually at Hope Lodge and add greatly to the quality of life of our guests, complementing their medical treatments. As part of CitizenGlam’s inaugural campaign, YouTube beauty and make-up experts Leesha and Judy, as well as MUD artists, gave patients and caregivers currently staying at Hope Lodge a day of beauty and mini-makeovers this month at MUD in SoHo. Patients and caregivers also received jewelry, bags and other gifts from Operation Bling, Townley and Nahui Ollin.In addition to their makeovers, Leesha and Judy will be providing support until Oct. 31 by harnessing their individual fan networks to launch this initial fundraising challenge.Their efforts will benefit the American Cancer Society with matching support received from the Laurance S. Rockefeller Fund. CitizenGlam will be an evergreen campaign designed to create positive change both on-and-offline, according to the company. Their YouTube channels showcase all things beauty and makeup and include looks, tutorials, how-tos, product reviews, tips and deals, along with photos and videos. More info: www.youtube.com/citizenglamhq
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