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Pureology and Redken roll out BCA products this month.
September 12, 2011
By: TOM BRANNA
Editor
Infuse fine or flat hair with soft volume, moisture and color protection with the PureVolume set ($39) while helping to support a cause.In conjunction with this limited edition promotion, Pureology will make a flat $20,000 donation to Susan G. Komen for the Cure in support of their mission to end breast cancer forever, according to the company.Kit includes: PureVolume Shampoo (10 oz)—reveal natural fullness while infusing hair with moisture and protecting color from fading. This ZeroSulfate shampoo gently cleanses without stripping color, while the AntiFadeComplex maximizes color retention. PureVolume HairCondition (8.5 oz)—experience lightweight moisture that detangles and defends color without weighing hair down.This innovative daily conditioner with exclusive volumizing technology and multi-weight proteins creates fullness from within to reveal nourished, vibrant hair with natural body.The exclusive AntiFadeComplex maximizes color retention. PureVolume BlowDryAmplifier sample (packette)—infuse hair with body and flexible bounce while blow-drying.This lightweight, ZeroAlcohol formula with heat-activated volumizers creates long-lasting fullness and enhances color brilliance in fine to medium hair types.The exclusive AntiFadeComplex maximizes color retention. Also, shape up your style with two of Redken Styling’s best-selling products while supporting BCA! In conjunction with this limited edition promotion, Redken will make a flat $20,000 donation to Susan G. Komen for the Cure. The promotion includes Rough Paste 12 Working Material (2.5 oz) and Quick Dry 18 Instant Finishing Spray (2 oz), both $17.50. More info: www.pureology.com, www.redken.com
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