Joico Bulks Up Age Defy Collection

Superior hair color products is one of the most effective ways to turn reverse the clock on aging tresses.Now, with 14 new shades added to the Joico Vero K-Pak Color Age Defy collection, gray coverage is just the beginning to revealing renewed hair, according to the company.

With the addition of 14 new shades in Natural Natural (NN+), Natural Ash (NA+), Natural Gold Copper (NGC+) and Brown Copper Red (BCR+) shade families, stylists can color with confidence – all new shades provide 100% gray coverage. These will join the other 18 existing Vero K-Pak Color Age Defy shades.

The products features Joico’s proprietary 3-Defense Technology.A combination of time-released lipids, essential amino acids and bio-mimetic ceramides create superior condition and manageability with every color application, according to the company.What’s more, Vero K-PAK Color Age Defy contains Joico’s award winning Quadramine Complex.This molecularly diverse keratin protein works from the inside out, offering unparalleled reconstruction, strength and long-lasting protection.

The new Vero K-Pak Color Age Defy collection will be available in November.