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Plant-based range beautifies its website.
June 21, 2011
By: TOM BRANNA
Editor
Klorane, creators of the world’s first dry shampoo and known for success in combining high-performing plant extracts with science, is bringing the brand to life online with the launch of a new US-based website this month, www.klorane.com. According to the Pierre Fabre-owned company, the launch of the online hub takes visitors into the virtual universe of the brand’s iconic plant-based hair care and eye care products and beyond, including offering an interactive feature customized to meet your unique hair and scalp concerns. The new website opens the door to a comprehensive educational experience, serving as a one-stop location, from providing targeted products to telling the compelling stories behind Klorane’s ongoing search for sustainably-grown sources to a hair analysis diagnostic tool and even special offers. The brand recently expanded its distribution into Ulta locations, as previously reported in Happi.
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