What are you searching for?

Sign in
Company News

Secret Backs Girls on the Run with $200K Grant

Charity weaves running and self esteem in an after-school curriculum.

Author Image

By: TOM BRANNA

Editor

Secret is providing a $200,000 grant to Girls on the Run,a youth development program which combines an interactive curriculum and running to inspire self-respect and healthy lifestyles in pre-teen girls.


The grant is part of P&G’s Live, Learn and Thrive cause. The brand has been a supporter of the charity since 2008.


“Throughout the years Secret has maintained its leadership position by always being a brand about celebrating women and their fearlessness, and we’re proud to be entering the fourth year of our partnership with Girls on the Run, a fantastic program that teaches girls they can conquer anything,” says Kevin Hochman, North American marketing director. “Girls on the Run is all about instilling confidence in girls by providing programs and services that empower girls to live fearlessly. Secret gives girls the confidence they’ll smell great all day – it’s a perfect partnership and Secret is very proud to be a supporter of Girls on the Run.”

Working with third through eighth-grade girls, Girls on the Run offers a 12-week after-school curriculum that weaves training for a 5k run with lessons that empower them to celebrate their bodies, honor their voices and embrace their gifts.


“In 2011 alone, our Secret partnership enabled us to provide 1,917 program scholarships, create 43 new program sites, and continue 88 existing program sites nationwide that encourage girls’ positive emotional, social, mental, spiritual and physical development,” says Liz Kunz, President of Girls on the Run. “Secret’s ongoing commitment, generosity and support will allow us to continue to empower girls and enhance their self-esteem.”


Secret and Girls on the Run are encouraging all women to get involved and feel empowered through a Facebook contest. Through May 31, individuals can log on to www.facebook.com/secret, pick a category that mirrors the Girls on the Run curriculum (self, relationships or community), and take on one of the listed challenges, such as singing on stage, trying a new class or sport with a friend, or volunteering at a local charity. Challenge takers then write about their experience and Secret will donate $1 to Girls on the Run for every story submitted (up to $10,000, in addition to the $200,000 grant).


Additionally, participants will be entered to win prizes that can help girls achieve their next fearless feat. The top five finalists will be posted on the Secret Facebook page on June 7, and the entry with the most votes will win the grand prize (winner announced June 29).


Girls on the Run currently has 188 locations across the US & Canada, with more than 80,000 participants, 35,000 volunteers and 160 Girls on the Run 5K events annually.

Keep Up With Our Content. Subscribe To Happi Newsletters