Pantene’s ‘Sweet’ New Bottle

Pantene has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic. This material is made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles will be initially launching in Western Europe with expansion plans to the rest of the world over the next two years, according to thecompany.

Sugarcane-derived plastic has significant environmental benefits: it consumes over 70% less fossil fuels and releases over 170% less greenhouse gases per ton than traditional petroleum-based plastic.

“Plant-based plastics are part of the future for improving the sustainability of packaging. Its use results in fewer greenhouse gas emissions and less consumption of fossil fuels than traditional petroleum-based plastics,”said Anne Johnson, director of GreenBlue’s Sustainable Packaging Coalition. “When a brand like Pantene introduces this type of technology on a major consumer product line, it represents an innovation in the marketplace and sends a strong signal that will in turn encourage further innovations in sustainability for packaging.”