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Vichy Adds New Sun Care Products

Latest innovations are non-comedogenic.

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By: TOM BRANNA

Editor

It’s time to shake up your beauty routine by going on the defense; this Spring 2011, Vichy Laboratoires introduces Capital Soleil. This new full range of sun care products features an advanced UV filtering system to provide broad-spectrum UVA/UVB protection and employs a potent antioxidant combination of white grape polyphenols and vitamin E that helps provide cellular protection and neutralizes almost all types of skin-aging free radicals, according to the company. Non-greasy, water-resistant, tested on sensitive skin and family-friendly, Capital Soleil melds beauty and science.

The line is highlighted by a daily face protection fluid utilizing “shaka shaka” technology to deliver an ultra-sheer, matte application. A partial emulsion, the fluid is packaged with two separate components – oil and water – that are combined by an enclosed ball bearing when shaken before application, making the “shaka shaka” sound. This dispensing innovation in the Capital Soleil SPF 50 Ultra Light Sunscreen Fluid provides the perfect sheer consistency, unlike many sun care products offering a similar SPF protection. With a virtually transparent and smooth finish, the Capital Soleil SPF 50 is ideal for everyday use and under makeup.

The new range also features two sunscreen lotions, Capital Soleil Soft Sheer Sunscreen Lotion SPF 60 and SPF 30, that provide broad-spectrum UVA/UVB protection all the way down to the cellular level to help keep even delicate, sensitive skin looking healthy and youthful. The soft, luxurious textures are easily spreadable on the face and body, and the Capital Soleil SPF 60 was also specifically tested for use on children.

Capital Soleil SPF 50 Ultra Light Sunscreen Fluid ($24.50, 1.7 fl. oz.) provides comprehensive, daily facial sun protection and helps fight free radicals to prevent signs of sun-induced aging.

Capital Soleil Soft Sheer Sunscreen Lotion is for intense sun exposure for face and body. The SPF 60 ($29.50, 5.0 fl. oz.) and SPF 30 ($27.50, 5.0 fl. oz.) provide superior, multi-layer protection from UV rays and skin-aging free radical damage.

Capital Soleil Soft Sheer Sunscreen Lotions launch May 2011 and Capital Soleil SPF 50 Ultra Light Sunscreen Fluid debuts July 2011 at select CVS/pharmacy,Duane Reade and Walgreens stores and sold online at www.vichyusa.com


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