Jafra Rolls Out New Color Line in Seven Countries

For the first time in 10 years, Jafra Cosmetics International has launched its new make-up artist-inspired color line in seven countries including Italy, Mexico, Russia, Germany, Switzerland, the Dominican Republic and the U.S., with India to launch in April and Brazil in August. The collection features new sleek packaging, state-of-the-art formulations and global shades for a wide range of skin tones, according to the brand.

“Jafra’s new color line is almost limitless. There is so much to choose from. I can’t think of a color that isn’t in the line or you couldn’t come up with if you mixed a couple colors. This kind of versatility is important to me as a professional and fabulous for women of all shades around the world.” Sergio Lopez-Rivera – celebrity make-up artist.

According to the company, the new formulas offer perceivable benefits through nature’s best ingredients in combination with Jafra’s competencies in skin care. For instance, infused with botanicals and Vitamins C and E, the Full Coverage Lipstick combines brilliant color, a velvety finish, and long-wear for 8 hours. The new Lash Maximizing Mascara dramatically volumizes, lengthens and curls with a patented cotton extract, Vitamins B5 and E.

Other products include 11 new triple-milled eyeshadow trios, three new blush shades, and 11 new nail lacquer shades. Specifically for darker complexions, the line features a Cream Concealer in one new shade and SPF 10 Makeup in three new shades. The jewel of the deeper skin tone assortment is the Dark Imperfection Corrector, a moisturizing concealer that corrects discoloration and hyper-pigmentation.