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Next year's event scheduled for April 17-19 in Barcelona.
April 11, 2011
By: TOM BRANNA
Editor
At 10,987m², In-Cosmetics 2011 in Milan set a new record in terms of physical size. Attendance was big as well, with 6,850 professionals sourcing the newest products and latest developments from the world’s cosmetics and personal care industry. A third of attendees came from Italy, the host country. In addition to multinational suppliers who make it an annual event, In-Cosmetics provided a platform for over 70 first-time exhibitors looking to launch their products to the high caliber visitors in attendance. The Innovation Zone brought together 70 ingredients launched at the show or in the previous six months. The new Innovation Zone Best Ingredient Award saw a selected number of exhibitors go head to head with their new innovations, judged by an independent panel of experts. In the end, Lipo Chemicals beat off stiff competition to win with its unique Liposhield HEV Melanin technology. The In-Focus feature explored the challenges in the development of sustainable cosmetics, from new concepts to sourcing, formulation, industrial processes and packaging while the new Sustainability Gallery highlighted 12 sustainable innovations, initiatives or policies developed by leading suppliers in the industry. The regulatory and innovation seminars, marketing trend presentations and formulation workshops were filled with manufacturers and suppliers looking to equip themselves with the latest industry information. A new addition to the programme were the scientific seminars bringing hugely topical discussions in nanotechnology, biotechnology and skin-aging. The event was also a hub of networking activity, and not just at the exhibitor stands and seminar theatres. The online community tool CONNECT launched this year proved an invaluable way for visitors and exhibitors to communicate pre-show and arrange meetings. Live Twitter feeds broadcast at different locations across the show floor, provided the perfect platform for companies and individuals to instantly publicize their show activities. “The wide range of educational features and exhibitors, not to mention the thousands of visitors that descended on Milan, have really placed us once again at the forefront of the personal care ingredients market,” said Cathy Laporte, In-Cosmetics group marketing manager. “With the cosmetics and beauty industry expected to grow 8.5% by 2014, the show looks set to be a hit once again next year.” In-Cosmetics 2012 will take place on 17-19 April in Barcelona, Spain in Hall 2, Gran Via, Fira Barcelona. More info: www.in-cosmetics.com
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