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Smart Style Emulsion and MQ-1640 Flake Resin to debut.
March 28, 2011
By: TOM BRANNA
Editor
Dow Corning (M30) will introduce two new products at In-Cosmetics this year. Dow Corning CE-7080 Smart Style Emulsion gives consumers the styling benefits they love (curl retention, frizz control, hair bounce and flexible hold), while conditioning simultaneously, leaving hair soft, smooth and manageable. Ideal for the formulation of long-lasting leave-in conditioners, mousses and combing creams. Lab tests show that hair treated with a mousse formulation containing 1% Dow Corning CE-7080 Smart Style was smoother than hair treated with either the control formulation or a formulation containing an acrylate copolymer. In curl retention tests, CE-7080 performed better than or equal to a commercial benchmark and an acrylate copolymer when used at 1% and 2% in a mousse formulation and at 2% in water. Dow Corning MQ-1640 Flake Resin is a unique combination of MQ and T propyl silicone resins. It provides excellent transfer and wash resistance combined with a flexible film and comfort of wear in skin and cosmetics applications. Dow Corning MQ-1640 Flake Resin was developed for use in a range of color cosmetics as well as skin care and sun care products. In sunscreens, it can potentially improve SPF due to good compatibility with sunscreen actives and improved wash-off resistance. More info: [email protected] or www.dowcorning.com/personal
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