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Want to Create a Successful Beauty Business?

Cosmoprof 2011 panel of experts to help guide your efforts.

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By: TOM BRANNA

Editor

As a leading B2B trade show, Cosmoprof North America provides informative and comprehensive educational conferences for its attendees— and the 2011 show is no exception. With topics ranging from creating a brand that resonates with consumers to capitalizing on that connection, the “Creativity and Passion: Fueling the Brand Story” conference will examine how to create a successful beauty business. The session, which will feature a panel of industry experts from leading companies in mass, masstige and specialty markets, will take place on Sunday, July 31 from 3:30 p.m. to 5:00 p.m.

The panel of speakers is comprised of Andrew Knox of PIXI/POP Beauty, Ido Leffler of Yes To! and Deborah Lippmann of Deborah Lippmann Nail Collection. They will talk about the creativity and passion required to build and sustain a brand. They will share their perspectives, gained from years of experience, on how to create relatable brands and how to grow and position those brands so that they become standouts in the marketplace.

In addition, these leaders will discuss the needs and wants of today’s consumers, how brands should look to communicate with those consumers, and the business strategies necessary to keep consumers buying. There will also be a question and answer session giving attendees the opportunity to ask questions specific to their own businesses.


Knox, currently the COO and president of PIXI and POP Beauty, is responsible for national and international business development. Most recently, he played an integral part in the national launch of the POP Lash Shops at CVS Beauty 360 locations and Duane Reade Look Boutiques. Additionally, he is responsible for PIXI’s distribution in all Target stores nationwide, and the expanding line of PIXI boutiques in London and Dubai

Leffler, co-founder and “Chief Carrot Lover” of Yes To! Inc., believes in and advocates for the benefits of leading a healthy lifestyle. Based in San Francisco, he firmly believes that when you say yes to one of the company’s product lines—Yes To Carrots, Yes To Tomatoes, Yes to Cucumbers, Yes to Blueberries and Yes To Baby Carrots— you are making a conscious decision to smile more often, improve your lifestyle and help others live healthy. Yes To Carrots has become one of the most successful new brands in the world, recognized for its unique products, global vision, and humanitarian goals

Lippmann is the creator and CEO of her signature line of fashion-setting nail lacquers and treatments for the hands and feet, Deborah Lippmann Nail Collection

Cosmoprof North America 2011 will take place July 31-Aug. 2, 2011 at the Mandalay Bay Convention Center in Las Vegas, NV.

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