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Enlists Rihanna in mutli-channel campaign that starts in May.
March 3, 2011
By: TOM BRANNA
Editor
As Nivea readies for its 100th birthday, Beiersdorf has planned a big anniversary celebration with its biggest digital campaign to date. The multi-channel approach will feature global music icon Rihanna as the voice of the anniversary celebrations, which according to Beiersdorf, will further engage a new generation of Nivea consumers.
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