Mon Jasmin Noir Debuts from Bulgari

Bulgari’s newest scent, Mon Jasmin Noir, will debut next month. It is billed as a lighter version of 2008’s Jasmin Noir. Distribution could reach 20,000 doors in the first year.


Industry sources estimate the scent could generate in excess of $40 million in first-year wholesale sales. The Bulgari fragrance business currently accounts for around 23% of company revenues. In 2010, perfumes (Bulgari’s second core category) grew 12% to 245.4 million euros, or around $339 million.


Composed by noses Olivier Polge and Sophie Labbè from International Flavors & Fragrances Inc., Mon Jasmin Noir is described as a luminous floral which opens with zingy citrus and lily of the valley notes. Its heart is composed of a variation of jasmine flowers, whilst a woody drydown including cedar and patchouli is intended to “add a creamy final nuance.”


The eau de parfum will be available in three sizes — a 25-ml. eau de toilette for $45, 50 ml. for $80, and 75 ml. for $105. An ancillary line includes a 100-ml. body lotion for $28 and 100-ml. shower gel for $28.