iPads On Call at Clinique Counters

Clinique says it has become the first cosmetics brand to use the Apple iPad in-store as part of a state-of-the-art, self-guided skin care diagnostic tool being rolled out this month at select counters nationwide.

“Clinique was built on the promise of providing our consumers with the most personalized, engaging and informative experience at every interactive touchpoint,” said Lynne Greene, global brand president of Clinique, Origins and Ojon. “By integrating digital technologies into the Clinique shopping experience, we are offering the consumer a stimulating and socially modern way to connect with the brand.”

Using software exclusive to Clinique on the iPad, consumers will identify their skin care concerns and receive personalized recommendations using a 90-second computer-guided skin care analysis. At the end of the analysis, consumers receive a printout or email with a list of their custom-fit product recommendations.

“Today’s consumer has more tools and devices than ever before to communicate, connect and learn. From the explosion of smartphones to Google to Facebook, our consumers are looking beyond a one-dimensional experience,” said Ricardo Quintero, Clinique’s Senior Vice President, Global General Manager, Market Development. “We feel it is the perfect time to introduce the Apple iPad customized to the Clinique

In addition, Clinique says it is the first beauty brand to use Microsoft Surface in-store with its Clinique Smart Bar,an oversized touch screen counter that can detect objects and gestures using the embedded Microsoft Surface unit. The Smart Bar is being installed this month at Bloomingdale’s flagship store at inNew York City.

By placing specially tagged Clinique products on the Smart Bar, shoppers can easily add their favorite products to a virtual browsing basket. The application allows shoppers to print out a barcode and present it at the nearby express service counter for quick checkout.