Pfizer Buys Ferrosan Consumer Healthcare Business

Based in Copenhagen, Ferrosan is a long-established consumer healthcare company. Since 1920, it has grown to serve a broader market including Russia, the Ukraine, Poland, Turkey and many countries throughout Central and Eastern Europe.

While most of the deal centers on dietary supplements and allows Pfizer to expand distribution of its Centrum brand, the package also includes Imedeen, Ferrosan’s premium oral skin care supplements. TheImedeen brandincludes firming, anti-aging and post-menopause formulations and a tan optimizer in oral form, as well as external treatments such as Imedeen Expression Line Control, a range that includes serum, day cream, night cream and eye cream.

The transaction is expected to close during the second quarter 2011.