Gillette Venus Taps Jennifer Lopez

Jennifer Lopez has added “Venus Goddess” to her resume. The actress/singer and global star has been named the first-ever global ambassador for Gillette Venus.

Lopez will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio, including TV and print advertising, public relations, digital, social media and in-store communications.

The campaign also includes her exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort called the Venus Goddess Fund for Education.

“The Venus brand empowers women and speaks to the ‘goddess’ in every one of us,” said Lopez. “Every woman is a goddess in her own right when we let our best feminine self shine through. Venus keeps my legs looking beautiful, giving me the confidence to feel just like a goddess.”

According to Gillette, the Venus Goddess Fund for Education will carry the brand’s goddess message to a whole new level by enabling global educational opportunities for women, through partnership with organizations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation. Founded by Lopez and her sister, the mission of The Maribel Foundation is dedicated to improving the health and well being of women and children including raising the level of medical care available to them.

“Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her,” said Sonia Fife, general manager, Global Venus, P&G Beauty. “You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs.”