Swiffer is Sweet on Valentine’s Day

For Valentine’s Day, Procter & Gamble’s is selling limited edition “red” packaged Swiffer products—Swiffer WetJet, Swiffer Sweeper Starter Kit and Swiffer Dusters Extender—at Target stores nationwide.

The special SKUs will be on shelves from Feb. 6 through March 16, along with special “Swiffer Valentine” displays, according to P&G.

In addition to the limited edition red Swiffer products and in-store displays, consumers will find a holiday newspaper insert on Sunday, Feb. 6, featuring a special Valentine’s Day message—from consumers’ floors.