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Marketers Ready for Valentine’s Day

New products add festive flair to holiday.

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By: TOM BRANNA

Editor

Just in time for the holiday for sweethearts, personal care marketers are gearing up for Feb. 14 with a bunch of new products:
  • Nail Fraud, the New York-based company that is bringing fashion to America’s fingertips, is releasing a heart pattern for its nail stickers ($12) for Valentine’s Day. The new product will be available nationwide at Ulta and other fine stores.
  • The new Oh Lollipop set from Philosophy ($18) features two lip shines: a Fresh and Fruity Lollipop variation and Chewy Chocolate Lollipop flavor.According to the company, these high-gloss, high-flavor lip shines hydrate,smooth and soften lips, while providing a sheer hint of color.
  • In love with a woman that is wild at heart? Victoria’s Secret Pink All My Heart collection ($15-$40) unleashes the wild side in her with its flirty animal print packaging for Valentine’s Day. This limited edition fragrance features top notes ofpassion fruit, bergamot, mandarin, green leaves, violet leaves, artemesia (armoise) and juniper berry; a middle of freesia, lily of the valley (muguet), neroli and peony petals. The base features sandalwood, vetiver,sheer musk and vanilla. Pink Classic All My Heart is available in an eau deparfum, 1.7 oz.; sheer fragrance mist, 8.4 oz. and sheer fragrance lotion,6.7 oz.
  • Leave the wrapping to Steamcream. The skin care marketer debuted Wraparound ($18), a new tin design, in time forValentine’s Day. Featuring white ribbon with delicate red hearts, themulti-purpose skin cream can be used on the face, body and hands, accordingto the company. It gets its name from its Steam Infusion manufacturing process to produce a gentle, loose emulsification that breaks down immediately on contact with the skin. Hydrating ingredients such as orangeflower water, oatmeal infusion and glycerine moisturize deep into the skin,while almond oil, organic jojoba oil and cocoa butter softening the skin’ssurface.
  • Happy Booster Glow & Mood Boosting Powder & Bronzer ($13.95), new from Physicians Formula, is said to stimulate happiness while providing a skin-perfecting glow outside. The lightweight face powder contains the marketer’s exclusive Happy Boost Blend, “happy heart” design and a subtle floral scent, combining color, aroma and texture therapy to deliver a boost, said the company.

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