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New home fragrance range designed for beauty outpost.
November 9, 2010
By: TOM BRANNA
Editor
Nest Fragrances, a specialized home fragrance manufacturing company, developed a scented candle collection for Ulta, the beauty retailer that provides one-stop shopping for prestige, mass and salon products and services.The new Ulta home fragrance collection, developed under the Nest Private Label division, launched in eight scented candles in two sizes. Featuring a premium, highly-refined soy blend wax base with natural, high-quality, lead-free cotton wicks, the Ulta home fragrance collection includes scents that span across the most popular fragrance categories, according to the company.From citrus to aromatic and gourmand to floral, fragrances include Coconut Lime, Exotic Citrus, Lavender & Rosemary, Ocean, Pear & Pomegranate, Pink Peony, Silver Pine and Vanilla Crème. “We are very pleased with the final outcome of this well-rounded collection and we know Ulta’s customers will love the superior fragrances and sleek design of these beautiful candles,” said Laura Slatkin, founder and CEO, Nest Fragrances.“The Ulta team was a pleasure to work with through every step of the development process, and their creative and collaborative approach made our partnership all the more successful.We work very hard to capture each client’s unique brand image and style through innovative home fragrance products, and I am thrilled to say that we have done just that with this new collection for Ulta.” Housed in thick-rimmed, round modern glass jars, Ulta candles are available in a 7oz. single votive ($14.50; burns for approximately 45 hours) and a 13.5oz. three-wick candle ($19.50; burns for approximately 90 hours).They are available for purchase in Ulta stores and on ulta.com.
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