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Markets formaldehyde-free softening system for curly hair.
October 11, 2010
By: TOM BRANNA
Editor
The bad news: News broke last week about the Brazilian Blowout and some that contain formaldehyde. The good news: There are safe and natural alternatives. Enter Ouidad Softening System, available only at Ouidad’s flagship salons. According to the company, this deep treatment is formaldehyde free and safely softens curls and adds shine. It lasts approximately 3-4 months. Ouidad — “the Queen of Curl” — a stylist, global educator, pioneered the curly hair industry over 25 years ago, and today has two signature salons – one each in New York City and Santa Monica, a full line of curl products available at Sephora stores nationwide, 100+ certified salons across the country and a book, “Curl Talk.” After beating breast cancer, Ouidad started Curls for a Cure in 2004. Since its inception, she has raised over $290,000 (supporting The Breast Cancer Research Foundation) matching all donations dollar-for-dollar. More info: www.ouidad.com
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